New Hollywood refers to the period from early 1960 to early 1980. A new generation of film makers arrived influencing the types of films produced, their production and marketing. The films they made were part of the studio system. They introduced subject matter and styles that set them apart from the studio traditions.
Following the Paramount case attempts were made to try and keep the audiences interested such as widescreen, 3D, techni-colour and sound improvements. However these were generally not successful in increasing profits. By the mid 60's studios reached seriously low levels. By the time the baby boomers were coming of age studios did not know how to appeal to this teen audience. The studios began to bring in new young directors who brought a sense of excitement back to cinema.
At this point realism became very important in style. Many films were anti-establishment. Sex, drugs and rock&roll
The most significant film of new Hollywood was 'Bonnie and Clyde' produced by Warren Beatty who also stared in the film. The films mix of graphic violence, sex and humor as well as its theme of glamorous disaffected youth was a hit with audiences, and received Academy Awards for Best Supporting Actress and Best Cinematography.
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